Campus recruitment is a strategy for sourcing, engaging and hiring young talent for internship and entry-level positions.
When the recruiter visits campus for hiring needs they end up having a vast pool of applications due to the availability of students and their eagerness to be picked among peers. This helps in having a diverse and vast number of potential candidates to choose from. Not all students are the same and the choice a company has in terms of talent is vast. They can even choose students who are extremely talented for future reference when they have an opening matching their skills.
Organizations which conduct campus interviews and further hiring in a particular college or educational institution they end up establishing a strong relationship with the concerned college and also its students. This helps in increase in the number of students applying for summer internships and training and projects, etc. So campus recruitment also helps in building a strong pipeline for next year’s recruits as well.